Research + Design
In this semester-long project, my team partnered with Pumpkin, a pet health insurance company. We explored how new cat owners take care of their feline's health. Based on our research findings, we created a Cat Symptom Checker app.
Discovery + Research
In our initial literature review, there was one finding that stood out to us: Cats are less likely to be taken to the veterinarian than dogs. In our research we found that when new cat owners try to learn about their cats symptoms, they often faced misinformation and unspecific answers.
I created user personas for both the New Cat Owner and Expert Cat Owner archetypes, based on our interview data.
I also created empathy maps for each persona to build out what the user thinks, feels, says, and does.
We tested multiple concepts with our user group and picked the one that performed the best, as well as meeting our design requirements.
We created wireframes to test our design further before finalizing the design.